Last Sunday, international luxury brand Chanel opened up a Pop-up flower stall in London, England just outside their boutique to celebrate Mother’s Day. It was a dazzling and elegant display. The flower stall was a chic, white barrow filled with fresh lowers used in their iconic perfumes, including roses, jasmine and irises. Along with the beautiful display of flowers, giant bottles of Chanel bottles were also showcased.
Customers who bought a 100mL bottle of perfume from the boutique also received a free hand-tied bouquet and a lovely handwritten card to go with it. What a fabulous idea! We bet there were a lot of happy mums on Mother’s Day!
The stall was on displayed from March 8-10, 2013. Perhaps Chanel will do a similar promotion for the American Mother’s Day in May?